OUR STORY

The Franklin Showroom traces its origins back to the person and the brand, Steven Alan. The Showroom was renamed to Franklin Showroom in 2017 and in 2020 Lazer Group, a global consulting and advisory agency acquired the Showroom. Combining Franklin Showroom’s extensive brand sales and development experience with Lazer Group’s operational, financial and analytical expertise, our dynamic organization truly provides a holistic 360 approach to support our partners.

Together, with highly experienced teams, we have formed a Showroom and digital infrastructure that's committed to helping our brands achieve sustainable and profitable growth by providing services beyond the traditional model, offering the innovative tools required to scale and grow successful, dynamic and prosperous businesses.  

From first opening its doors over twenty years ago in Tribeca to our new location in the West Village, the Showroom maintains its dedication, professionalism and enthusiastic approach to growing and nurturing a diverse group of purpose driven emerging and established designers by introducing their collections throughout the year to a wide array of retailers from around the world, ranging from unique neighborhood boutiques to large multi door department stores to web-based retailers catering to the world of fashion.  

EXCEPTIONAL BRANDS + RETAILER RELATIONSHIPS + PREMIUM SERVICE

The Franklin Showroom is centered on three symbiotic relationships. First is attracting an exceptional collection of worldwide sustainably focused apparel, swimwear, footwear, denim, and accessory brands that are complementary to one another in terms of price, aesthetic, diversity and distribution channels offering product relevant to today’s consumer. That unique and sought-after collection of brands then continues to attract our cherished retailers which form our second key relationship. We attract retailers from across the various distribution channels of major department stores, web-based retailers and specialty boutiques. We are grateful for the continued patronage of retailers like Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Shopbop, Revolve, FWRD, Nuuly, Rent the Runway, Net-A-Porter, Harvey Nichols, Moda Operandi, Elyse Walker, Anthropologie, Globus, United Arrows and hundreds of others for making Franklin a key destination for more than two decades during fashion markets. The third interconnected segment is our highly experienced team’s service and dedication to both our beloved designers and retailers.

MISSION STATEMENT

Guiding and advising emerging, established, sustainable and innovative brands in maximizing their wholesale sales in a brand right manner. Accomplished by providing extended services and access to a significant and ever evolving group of global retailers and creating brand recognition through sales positioning in partnerships.